Some of the best-known brands have changed up their logos this year, and it’s our job to figure out why. What elements have changed? What’s stayed the same? We’re about to take a look at some of the best logo redesigns of 2021, and hopefully extract some sweet, juicy insights that you can use to give your own logo some flavor.
Let’s take a look!
Check out the 2022 logo redesigns here!
1. Meta (formerly Facebook)
Best rebrand ever? Maybe not. Powerful? Absolutely. Meta’s new brand identity marks a tectonic shift in our social landscape. The new infinity symbol is an improvement on the old Facebook text, but it’s the new name that really caught our eye. With it, Meta has taken a bold step towards colonizing the metaverse before it’s even been built. Real subtle, Mark.
2. Burger King
One of the most memorable logo redesigns of 2021 so far, Burger King started the year with a whopping rebrand. As we covered in our most recent logo design trends report, minimalism and nostalgia are seeing a surge in popularity in the world of logo design. The new Burger King logo is a great example of both.
After two decades, the fast-food giant has retired its multicolor logo and gone back to basics. Playing off an old 90s design, the 2021 update by creative agency Jones Knowles Ritchie serves to make the brand ‘less synthetic and artificial, and more real, crave-able and tasty.’
Tip: Color is one of the most basic and effective ways to give your brand instant personality. Be thoughtful with your logo colors, and the character you’re looking for will shine through.
Amidst a surge of recent attention, the big pharma company recently unveiled a new logo and symbol that leaps out of the old capsule design. 2021’s new positive space logo has a dynamism that was missing before, while familiar font elements retain the brand’s legacy for the coming decade.
Design yourself a new logo
The Planters logo refresh is a good example of how to build off existing elements of an already recognizable logo. Without losing the essential nature of the original, the new Planters logo is sturdy, fun, and confident. The addition of a solid line at the top of the font gives weight, and the selection of the darker blue from the 2019 logo complements this choice nicely.
GM joins the ranks of many other car manufacturers who are stripping down their branding to usher in a new electric and digital era. Flatter, sleeker, and more streamlined, the new lowercase GM logo is said to represent the ‘clean skies of a zero-emissions future’ and the ‘energy of the Ultium battery platform’. We dig it.
Congratulations, CIA. You no longer have to look like you literally paid a ten-year-old to create your logo in clipart. Instead, you get to look like an underground techno night in a Williamsburg basement. It’s the perfect front!
The French car manufacturer is one of the only car brands who’ve opted to reimagine their logo design altogether, rather than simply stripping it down to its raw elements. Designed in-house at Peugeot, the 2021 logo reflects a new philosophy of ‘living in the moment’, according to Julie David, MD of Peugeot UK.
It’s definitely sportier, but is it better? In terms of digital application, we think so. However, time will tell whether the new direction will be embraced in favor of the old iconic lion emblem.
The simple, geometric design style of Renault’s new emblem adds a movement that was lacking in the old one – with double lines symbolizing a car’s wheels on the road. The simple use of line to create depth gives this modern logo a continuity and direction that’s subtle, but effective.
Tip: Think about how you can create depth and movement in your logo, even though it’s flat. Be smart with positive and negative space, and play around with interesting uses of line.
A logo as fresh as the food it represents. Sweetgreen’s focus on healthy, enjoyable fast food is reflected perfectly in its new brand identity. With brighter colors and a clearer font, this is a great example of a brand refresh that doesn’t have to go overboard to make an impact.
Another great brand refresh that didn’t need to rock the boat to make a big impact. The main change in the platform’s new logo is the font, moving from a punchy all-caps to a bubblier lower case text.
Tip: Think about your font case and weight. Weight can imply sturdiness, impact, and strength. Depending on the style of font, it can also suggest friendliness and warmth. Font case and weight constantly work together. Do you want a brand that seems stocky and formidable? Lean and sophisticated? Swirly and goofy? It can really help to think of your logo font in terms of human personality like this!
Another digital retro logo for the modern era. What do we mean by that? Basically, a lot of big companies are updating their logos to look both modern and vintage at the same time. With a new focus on building a streaming platform, Paramount’s new logo is both flatter and more streamlined, yet nostalgic and adventurous. Pretty cool right?
UK agency Sunhouse came up with a sensuous and delicious new logo for the king of ice-creams, Magnum. According to the agency, the new brand positioning was intended to be a ‘liberated force of pleasure’ (calm down.) Hyperbole aside, the new logo is better. As an inverted version of the old one, the new Magnum logo acts as a gold stamp.
It’s cleaner, richer, and we particularly love the subtle texture effect!
13. Wise (formerly TransferWise)
It’s come a long way from its simple, low-fee money transfer platform. Now, Wise has a new logo and brand to keep pace with its role as a leader in the fintech space. The new logo is shorter, snappier, and visually effortless – which represents their platform perfectly!
14. Coconut Bliss
The new logo and packaging for Coconut Bliss is a huge improvement. With a modern, simple take on the old design, 2021’s updated logo is more fun and friendly. We really love how elements of the previous font have been reimagined, like the shape of the logo container and the swirly, cursive lettering.
15. National Gallery of Art
‘Of the nation. For the people.’ This is the guiding statement for the logo redesign of one of America’s most renowned galleries. With help from the design studio Pentagram, the National has adopted a cleaner, more direct brand that focuses on inclusivity, vibrancy, and expression.
Tip: Use simple, bold colors alongside clear, legible text. You’d be amazed how much power you can create from such a straightforward pairing.
This fall, two major things happened for The Swedish car giant. First, they went public. Second, they updated their brand and logo. With a minimalist take on their old iron mark, the new logo is a beautiful addition to the digital retro trend we’ve seen everywhere this year.
After the pandemic made us housebound and completely obsessed with soup, Campbell’s stirred up their logo and label designs. The new Campbell’s logo has wider kerning and more space to breathe, with a smaller trademark. The end result? A flexible logo that we’ll be seeing a lot more of in the impending Omicron lockdown! Can’t wait!
With a rollout that quite literally happened overnight, CIBC’s new brand identity took us by surprise. While the 2021 logo redesign has lost some of its predecessor’s clunky charm, the wider brand identity update looks pretty sweet overall.
Tip: Sometimes following logo design trends is important. But don’t sacrifice individuality in your logo just for the sake of it. Think of cool ways you can show some character without going overboard.
19. Papa Johns
After a rocky couple of years from a PR perspective, pizza chain Papa Johns is updating their image. While not everyone likes the new logo, we do. Losing the apostrophe helps distance the company from its former CEO, even if it is grammatically dumb. From a design perspective, the brighter sans serif and removal of the old border and subtitle make this a fresher logo all-round.
Working with Vancouver creative agency Hulse & Durrell, MEC brought their brand back to its roots – with a 2021 logo update that’s both simple and a clear statement of what the company is all about.
Hotjar helps companies better understand how users behave online, and they just unveiled a sweet new logo and brand. Conceptually, the logomark mimics two cursor lines in the shape of an ‘h’. It’s a great example of a logo that hints at what the company does using minimal visual info.
A lot of legacy media brands have followed the same pattern as car companies lately, opting for flatter, modernized logos to usher in a new era of digitization. As abc’s 2021 logo redesign suggests, you don’t always need to reinvent the wheel to make a big impact.
Upwork’s 2021 logo redesign shows you that a refresh doesn’t have to rock the boat to pack a punch. The unified green of the text shows Upwork’s ambition to turn their brand name into a verb, positioning them in the same vein as Google or Uber. The new logo also just…looks better.
The pencil in Jotform’s old logo was an important piece of their visual identity. They were wise to keep this symbol and certain design elements (like the angle) as they navigated their rebrand.
The takeaway? You don’t have to toss everything out when redesigning your logo. It’s okay to take existing brand equity and just revitalize it.
25. Oxford University Press
Joining swathes of other brands looking to become more digital-forward, the legendary Oxford University Press has changed its logo for the first time in over 30 years. Ditching the serif font is a good idea in some contexts, but we can’t help but feel the new logo has lost some of its old collegiate status. At any rate, this is an important new direction for a globally influential brand.
Speaking on their rebrand, Udemy describes their logo as ‘A logo that points us north. Whether you seek it or share it, knowledge is uplifting. Our logo captures that upward movement with an arrow — a universal symbol for growth.’ We couldn’t have said it better ourselves!
Logo redesign trends we’ve noticed in 2021
- Prioritizing legibility. Brands move towards clearer, bolder, more easily read logo fonts.
- The new vintage. Vintage-style logos continued to trend in 2021, with a more minimal and modern approach.
- Movement. From Wise to Planters we see the use of tilted or slightly curved logos to create a dynamic sense of movement.
- Ditching the circle. Many brands are freeing up their logo by dropping the circular containers that once held everything together.
Need a logo redesign?
There are a ton of reasons brands change up their logos. For some, the focus of the company has evolved, and they need a new look to go with it. For others, the environment itself has shifted, and they need to adapt their brand identity to fit the times.
Whatever the reason, it helps to study recent logo redesigns. By doing so, you’ll see how logos change depending on their context, and the kind of design trends operating more generally.
Keep your eyes peeled for more 2021 logo redesigns, and use them as inspiration to create your own logo!
Pfizer. Pharmaceutical giant Pfizer has unveiled its most significant rebranding in about 70 years. Their new logo has dropped the blue pill shape for a double helix-inspired mark. The company said its new logo visually represents Pfizer's desire to honor its legacy while looking towards the future.Did Burger King change their logo? ›
The famous Burger King logo underwent multiple changes before seeing the latest modification in 2021 – the fast food brand's first rebrand in over 20 years. The brand didn't just alter its logo design, but also its product packaging and staff uniform. Here's how the Burger King rebranding has worked over decades.Did ABC change their logo? ›
1962–present. In 1962, graphic designer Paul Rand redesigned the ABC logo into its best-known (and current) form, with the lowercase letters "abc" enclosed in a single black circle. The new logo debuted on-air on October 19 of the same year.What is world's most famous logo? ›
Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.What is the most popular logo of all time? ›
1. Nike. Nike's swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally. The swoosh mimics the wings of Nike, the goddess of victory in Greek mythology and the company's namesake.What makes a good logo 2022? ›
In 2022, logos will be colorful, but minimalist, created of simple shapes and thin lines. They will not be without animation, 3D gradients, and bold solutions. It's quite probable that the logo design of the '80s with a lot of neon and pixels will remain relevant.Why did Starbucks change their logo? ›
The biggest change with this design was that the wordmark and stars were no longer a part of the logo. This was because Starbucks was starting to sell more than just coffee drinks. They wanted to expand their company even further by offering their customers with more product ranges.What is the old Starbucks logo? ›
The original Starbucks logo in 1971 was black and white (and later brown) and featured a two-tailed mermaid on the walls of Starbucks coffee shops, encircled by the name of the company “Starbucks: Coffee, Tea, Spices”.Did Pizza Hut change their logo? ›
Having changed more five logos, in 2014 Pizza Hut eventually came to the emblem that is now used in the restaurants of the chain all over the world.Did McDonald's change their logo? ›
The Mcdonald's logo has changed several times over the years. The first logo design was in 1940. When the '60s came around McDonald's wanted to simplify their logo and work on branding the business. Choosing the golden arches as the logo was brilliant and a key move to brand the fast-food restaurant.
On-air, the logo was accompanied by animated water and ribbon effects. Red ribbons were used to represent the entertainment division, while blue ribbons were used for ABC News.What is the ABC symbol called? ›
The symbol is known as the 'lissajous' named after Jules Lissajous, a French physicist who studied vibrations using tuning forks. Today, the three arms of the logo can be seen to represent radio, television and online.What is the peacock logo? ›
The National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the peacock, was first used in 1956 to highlight the network's color programming.What is a good logo? ›
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.What is the first logo in history? ›
The first logo ever trademarked was in 1876 for Bass Brewery. It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola's instantly recognizable scrawl.What is the most famous brand? ›
- Apple (AAPL)
- Google (GOOGL)
- Amazon (AMZN)
- Microsoft (MSFT)
- Coca-Cola (KO)
- Samsung (SMSN)
- Toyota (TSE)
- Mercedes-Benz (DAIG)
The seven different types of logos consist of abstract, combination, emblem, lettermark, mascot, pictorial, and wordmark. Read below to learn more about what they are, what they achieve, and when to use them (with pros and cons, too!).What is the name of logo? ›
A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo.What is the famous brand? ›
The trend of monochromatic logos is working impeccably in 2022, a single hue is working better than the typical complementary color approach. Selecting an apt color and making use of its different shades in different layouts of the logo can actually turn the logo into an artistic piece.
“It's the siren. She is not a real person, but we kind of think of her as one. She's the biggest symbol of our brand, really, other than our partners (employees). She's the face of it,” Steve Murray said.What is a siren logo? ›
As the face of Starbucks since 2011, the Siren logo is alluring by design, beckoning you into the store to grab a latte or pastry. Her face is so perfect, it is its own mirror, with the left and right sides copied to match up like a Rorschach test.Why is Starbucks green? ›
We're leaning into a family of greens to leverage brand recognition. Fresh and inviting, this expanded palette nods subtly to our heritage and propels us into a global future. We always ensure a presence of brand greens, either within the composition or through the presence of a logo.Which is the No 1 company in world? ›
This list comprises the world's largest companies by consolidated revenue, according to the Fortune Global 500 2022 rankings. American retail corporation Walmart has been the world's largest company by revenue since 2014.What was the first brand name product? ›
A tin of Lyle's Golden Syrup, first sold in London in 1885. Recognised by Guinness World Records as having the world's oldest branding and packaging.How famous brands got their names? ›
Some were named after their founders; others were invented artificially or emerged by chance. The fact is that behind every outstanding brand there is a great story or a person who makes the company stand out among competitors and have its devoted followers and disciples.What is a twin tailed siren? ›
The Melusine is the twin-tailed siren, a creature associated with many legends and symbolic meaning in alchemy. The most common iteration of the siren is as Melusine, a creature from medieval legend.How much did the BP logo cost? ›
BP spent $211 Million on the pixels below, and its brand-wide implementation.Do sirens have two tails? ›
Yes, you read that correctly. Apparently in Greek Mythology a “mermaid” with two tails is actually called a siren.Why are old logos coming back? ›
Hallmarks of retro logos
Because they were created in the 1960s and 70s, these logos were designed by hand, marking them distinct when compared to modern, digitally designed offerings. For example, they're simpler than today's designs, certainly in terms of ornate embellishments.
The original KFC logo was designed in 1952 and featured a wordmark, Kentucky Fried Chicken, is a hand-drawn typeface with enlarged first letters “K”, “F” and “C”. The KFC emblem, which is a Colonel Sanders portrait, was placed on the fight of the wordmark.Why did Domino's change their logo? ›
The Domino's logo we see today dates back to 2012. By that time, the iconic restaurant had developed a very extensive menu, so it was decided to get rid of the word “pizza” on the emblem. The modern-day design features the word “Domino's” written in a massive font and a blue and red domino piece.What is the M in McDonald's? ›
The Fast Food Factory. The logo for McDonald's is the golden arches of the letter M on a red background. The M stands for McDonald's, but the rounded m represents mummy's mammaries, acccording the design consultant and psychologist Louis Cheskin.Why is mcdonalds red? ›
The colors red and yellow were chosen for a specific reason—and no, it wasn't because they looked nice with Ronald McDonald's clown-like face. It actually has to do with science. The color red is stimulating and is associated with being active. It also increases heart rate, which helps to jumpstart your appetite.How much is a Big Mac? ›
|Big Mac – Meal||$5.99|
|2 Cheeseburgers – Meal||$4.89|
And that adage is certainly one ABC has adhered to since it first adopted its circular form in 1962 (see the logo evolution below). In fact, the latest incarnation looks incredibly similar to that version designed in 1962, with a flat black circle surrounding rounded white font.Are ABC and BBC related? ›
The ABC, however, was formed by the government as a way to regulate broadcast services and to ensure that audiences had reasonable access to a range and high standard of radio services. The ABC was based on the BBC model and was originally funded by a combination of licence fees and some government funding.Who runs ABC? ›
American Broadcasting Company (ABC), major American television network that is a division of the Disney Company. Its headquarters are in New York City.What is CBS logo? ›
The symbol of CBS Corporation, known as the Eyemark, is a stylized geometric image of a human eye, executed in three solid elements in black and white. The iconic symbol was created in 1951 by William Golden, who got inspired by the painting of the famous artist Rene Magritte, The False Mirror.What channel number is 7 mate? ›
|7mate||73||Sydney, Melbourne, Brisbane, Adelaide, Perth|
What is Peacock? Peacock is a streaming service created by NBCUniversal with three subscription plans: Free, Premium, and Premium Plus.Why is NBC logo red? ›
NBC stay with a simple and refine peacock logo with color because it helped NBC to stand as a leader in media technology. The colors on the peacock have a significant. Yellow for news, red for entertainment, orange for sports, blue for the network, purple for stations, and green for productions.Is peacock An ABC? ›
Peacock will feature content from NBC, Bravo, USA Network, SYFY, Oxygen, E!, CNBC, MSNBC, NBCSN, Golf Channel, Universal Kids, A&E, ABC, CBS, The CW, FOX, HISTORY, Nickelodeon, Showtime, Universal Pictures, DreamWorks, Focus Features, Illumination, ViacomCBS, Paramount, Lionsgate, Warner Bros., and Blumhouse.Which brand is most recognizable? ›
- Apple. Apple Inc. is a California-based American multinational corporation. ...
- Google. ...
- Microsoft. ...
- 4. Facebook. ...
- Amazon. ...
- Coca-Cola. ...
- Nike. ...
The seven different types of logos consist of abstract, combination, emblem, lettermark, mascot, pictorial, and wordmark. Read below to learn more about what they are, what they achieve, and when to use them (with pros and cons, too!).What is the most Recognisable brand? ›
- Apple (AAPL)
- Google (GOOGL)
- Amazon (AMZN)
- Microsoft (MSFT)
- Coca-Cola (KO)
- Samsung (SMSN)
- Toyota (TSE)
- Mercedes-Benz (DAIG)
- Apple. It probably isn't surprising that Apple made the number one spot for iconic brands of all time. ...
- Chick-Fil-A. ...
- Google. ...
- Netflix. ...
- Vans. ...
- FedEx. ...
- Coca-Cola. ...
- Apple holds on to top spot with record valuation.
- Apple has retained the title of the world's most valuable brand following a 35% increase to US$355.1 billion – the highest brand value ever recorded in the Brand Finance Global 500 ranking.
A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
Combination logos are fantastic for new businesses who want the benefits of both a unique typography and a unique symbol. Abstract logos express a message through graphical elements. The human brain is better at remembering unique designs, therefore, customers are more likely to remember abstract logo types.Whats the most expensive company? ›
|1||Apple 1AAPL||$147.27 2.71%|
|2||Saudi Aramco 22222.SR||$9.59 0.84%|
|3||Microsoft 3MSFT||$242.12 2.53%|
|4||Alphabet (Google) 4GOOG||$101.48 0.94%|
According to a survey run during the second quarter of 2022, Hanes is the most popular clothing brand in the United States, with over three quarters of respondents giving a positive opinion on the brand. Fruit of the Loom and Levi's made up the top three, both with scores over 70 percent.What is a good brand and why? ›
A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition and USP, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently.